On the afternoon of July 1, the host of Zhejiang Economic TV's "Wind and Cloud Zheshang" made a special trip to Xinchang Zhongbao Industrial Park to interview Mr. Wu Liangding, the founder of Zhongbao Group, on topics such as how to inherit the family entrepreneurship.

    More than 90% of enterprises in Zhejiang are family-owned enterprises. After the hard work of the first generation of entrepreneurs, some family businesses are facing the problem of family inheritance, which is also a common problem. The Zhongbao Group includes three group companies, Zhongbao, Rifa and Wanfeng, which have different industries, clear property rights and independent operations. And these three pillars are precisely the meticulous layout of Chairman Wu Liangding's family business inheritance.

    During the 40-minute interview, the host had a face-to-face in-depth exchange with Chairman Wu Liangding.

    Although Zhongbao is a family enterprise, it is not a family-owned management enterprise. While introducing advanced management concepts and methods, the company appoints people on their merits. Except for the chairman of the three group companies as family members, the general managers of all subsidiaries of the group are For external professional managers. The group company has a common corporate culture-Yema Culture, and the "Yema Special Training Camp" concentrates on exporting management talents and outstanding backbones for the enterprise.

    It should be said that the combination of system and corporate culture is an important source of motivation for the success of Zhongbao companies.

    The decentralized ownership structure is an important factor to ensure that companies maintain vitality and creativity. Zhongbao companies are not absolutely controlled by the family, but are decentralized. The company’s management and outstanding backbones hold part of the shares, which can greatly stimulate their enthusiasm and work together to make the company continue to succeed.

    At the end of the interview, Chairman Wu Liangding said that while family-owned enterprises create benefits, they must also shoulder more social responsibilities. The 1 billion yuan student fund planned to be launched in 2010 is a way for companies to give back to society. This fund is mainly used to support education, so that students who cannot afford to go to school due to family difficulties can complete their studies.

    It is reported that the interview will be made into a short film and broadcast on Zhejiang Economic TV.